IT’S NOT ROCKET SCIENCE, PROMISE…
You’re showing up. Posting. Sharing value. Doing the things you’ve been told to do.
And yet… The people commenting are rarely the people who’d actually buy. The DMs you get are requests for free advice, not “where do I pay?” The content that should be working for you… isn’t landing the way it should.
It’s not because your content is bad. It’s not because you need to post more, or post differently, or finally crack “the algorithm.”
It’s because you’re talking to everyone, and everyone includes no one.
LET’S MAKE THIS CLEAR
Somewhere along the way, “know your audience” got reduced to a worksheet. Age range. Income bracket. A few interests. Maybe a name like “Boss Babe Brenda.”
That’s not a WHO. That’s a guess dressed up as strategy.
A real WHO goes four layers deep, and when it’s built right, something shifts. The right person reads your content and feels like you’ve been reading her mind. She doesn’t just see you. She recognises herself in what you’ve written. And that recognition is what makes her choose you, before you’ve ever pitched her anything.
WHAT WE’LL WALK THROUGH TOGETHER
Call In Your People is a self-paced workshop built around the same WHO framework that anchors the Sustainably Visible CEO method — the foundation everything else gets built on.
You’ll work through four layers, at your own pace:
who she is at her core. The qualities and decisions that make her your person and nobody else’s.
…the exact cracking moment. Not her ongoing frustration, but the mirror she looked into and decided something had to change.
…where she is right now. What she’s already tried, what hasn’t worked, and what it’s cost her to keep going without the root fixed.
…what she’s actually reaching for. The real transformation underneath the surface goal, and what it would mean to finally get there.
…you walk away with a Magnetic WHO Statement, the foundation everything else at the Bootcamp gets built on top of.
This runs live, July 7–11, and I’ll be right there with you, giving personalised feedback on your specific work as you move through each layer.
IS THIS FOR YOU?
This is for the entrepreneur building something real (group programmes, digital offers, content-led businesses) who’s tired of writing for an audience that could be anyone.
If you’re building toward being found, recognised, and chosen by the people who were always going to be your people, this is for you.
If you’re looking for a 1:1 client acquisition strategy or a done-for-you positioning audit, this isn’t that. This is foundational work you do yourself, with a framework that holds your hand through it.
IS THIS EXPERIENCE RIGHT FOR YOU?
LET’S BREAK IT DOWN…
You won’t leave with “notes”.
You’ll leave with a complete WHO statement.
Have Qs?
Most people complete all four layers within a few hours, spread across a few days.
If you have a sense of who you want to serve, this will sharpen it. If you have zero direction yet, start there first, this works best once you have something to refine.
Each layer comes with prompts and examples to work through sticking points. And if you’re joining the LIVE sprint, you get ASYNC FEEDBACK directly from me.
Yes, this WHO framework is the same foundation the Sustainably Visible CEO method builds on. If you want to go further after this, that’s where the next step lives.
Sharon Samuel Adikpe (Host of Dydal Edge LIVE) is the Founder of Dydal Edge Solutions (where business owners of all stages find tools, resources and group experiences to build and grow sustainable businesses) and Calmfidence Legacy.
Sharon guides her clients to step fully into the CEO role by restructuring how their business is led, designed, and operated.
She’s known for bringing calm where there’s overextension — helping clients contain decisions, simplify operations, and lead without constant involvement.
When a business is “working” but feels heavy, Sharon is the strategist founders call to redesign the structure so growth becomes steady, sustainable, and aligned.
IT’S TIME TO DECIDE!
You need to be clearer, about who you’re for. Let’s make that happen together in Call in your People.
©️Dydal Edge LIVE – All Rights Reserved | A Purposefully Ambitious Company